2025 ICON EV: A Defining Year of Momentum and What’s Next

2025 was a defining year for ICON EV. Across the golf, marine, and lifestyle mobility industries, the ICON Family of Brands gained momentum through innovation, dealer partnership, and a renewed focus on what matters most: value, performance, and real-world usability.

From a breakout PGA Show presence to nationwide and international expansion, 2025 reshaped the trajectory of ICON EV, and set the stage for an even bigger 2026.

2025 ICON EV: A Year That Reset the Standard

Some years move the needle. Others redraw the map. For ICON EV, 2025 did both.

The year kicked off with undeniable traction at the 2025 PGA Show in Orlando. From the moment the doors opened, the ICON Family of Brands didn’t just show up — we redefined expectations for the industry. As a result, our booth became a magnet for dealers, media, and professional golfers. Attendees were eager to see what was next in electric lifestyle mobility. More importantly, the energy surrounding ICON EV was impossible to miss.

At the center of that excitement was the official industry unveiling of the EPIC E40FX. Almost immediately, the new model generated tremendous buzz across the show floor. That excitement continued when the E40FX was featured live on the Golf Channel. There, it earned recognition as the “Best New Golf Cart/LSV of 2025.” It was a pivotal moment, not just for the product, but for what the ICON and EPIC brands represent moving forward.

Out on PGA Show Demo Day, ICON EV took center stage in motion. Instead of sitting still, our vehicles were put to work across the expansive venue. Throughout the day, complimentary ICON golf cart shuttles transported attendees between key areas. As a result, thousands of industry professionals experienced ICON EV performance firsthand. More importantly, the shuttles showcased comfort, reliability, and practical performance in action.

Meanwhile, the energy continued at the SoundExtreme by EcoXGear booth. A fully customized EPIC E40FX commanded attention from the moment attendees walked by. Outfitted with EcoXGear’s premium audio and lighting solutions, the build drew steady crowds and cameras throughout the show. The display certainly blended innovation, lifestyle, and attitude in one striking package. Indeed, it offered a preview of how ICON EV would spend the rest of 2025: visible, confident, and impossible to ignore.

Taking the ICON EV Experience on the Road

In 2025, ICON EV continued to expand its presence far beyond the convention floor. Throughout the year, ICON maintained a strong and highly visible role at premier Florida boat shows, reaching lifestyle buyers where electric mobility fits naturally.

From the St. Petersburg Power & Sailboat Show in January to the Discover Boating Miami International Boat Show, Palm Beach International Boat Show, Suncoast Boat Show in Sarasota, and the Tampa Bay Boat Show, ICON EV consistently connected with new audiences.

The year culminated at the Fort Lauderdale International Boat Show (FLIBS). There, the entire EPIC FX Series made it’s debut. As one of the world’s most influential marine marketplaces, FLIBS was the perfect venue to introduce the hugely popular EPIC E20FX and E60FX.

These events reinforced ICON EV’s position as a lifestyle-driven Low-Speed Vehicle brand. They also created valuable exposure for dealers operating in coastal, resort, and marina-driven markets.

At the same time, ICON EV continued its commitment to the dealer network at the 2025 Golf Carting Expo & Dealer Summit in Charleston, South Carolina. The event provided a focused environment for dealer engagement, education, and direct feedback. More importantly, it offered another opportunity to strengthen partnerships and align on the future of the brand.

Together, these appearances reflected a clear strategy. ICON EV showed up where customers live, work, and play — while also investing in the events that matter most to dealers. As a result, brand visibility grew alongside dealer confidence, setting the stage for an even greater building pace in 2026.

Stronger Through Challenge: Reinvention in 2025

Across the electric golf cart and LSV industry, 2025 proved challenging. Regulatory shifts, economic pressure, and ongoing global supply disruptions forced companies to adapt quickly or fall behind.

Fortunately, ICON EV chose success.

Rather than retreat, the ICON Family of Brands leaned into the challenge. Leadership focused on reimagining every aspect of the product lineup, from engineering and design features to technology and overall value. As a result, ICON EV emerged sharper, more focused, and better aligned with what today’s customers actually want.

At the same time, affordability and dealer value remained central. Even as innovation accelerated, ICON stayed committed to building vehicles that make sense in real-life scenarios. Ultimately, that discipline led to a renewed brand identity. One that feels newer, better, and more relevant than ever.

In many ways, 2025 marked a rebirth for ICON EV. The pressure didn’t weaken the brand. Instead, it refined it.

Dealer Partners at the Center of ICON EV’s Success

Throughout 2025, one truth remained constant: ICON EV’s success is inseparable from the success of its dealers. Across the country, dealer partners stepped up in powerful ways. Many attended events as vendors, demonstrators, sponsors, and volunteers. Others represented the brand at home shows, RV expos, boat shows, golf tournaments, and charitable initiatives within their communities.

Because of that commitment, ICON and EPIC models gained visibility far beyond traditional showroom walls. More importantly, dealers built trust and relationships that continue to strengthen the brand at the local level.

ICON EV is deeply grateful for that initiative and ambition. These efforts reflect more than sales activity. They represent partnership, pride, and belief in the brand’s direction.

As the industry continues to evolve, that dealer-driven progress remains one of ICON EV’s greatest strengths. It also underscores why supporting dealers has become an even greater priority moving forward.

Built for Dealer Success: Marketing Tools, Communication, & Support

For ICON EV, supporting dealers was a core focus in 2025.

Throughout the year, the ICON EV marketing team fully built out the dealer portal to serve as a centralized resource for growth. As a result, dealers gained faster access to tools designed to elevate their marketing efforts and streamline day-to-day operations. Today, the portal includes a wide range of new marketing materials, along with technical, model, and lifestyle photography. Dealers can also access ready-to-use social media assets, website graphic, and campaign artwork — including creative support for financing promotions and seasonal initiatives. These resources are designed to help dealers stay consistent, professional, and competitive in their local markets.

In addition, the dealer portal functions as a fast-track communication hub. Regular bulletins and alerts keep partners informed about product updates, inventory considerations, and important operational announcements. This approach helps reduce noise while improving clarity and responsiveness.

Beyond digital tools, ICON also invested in real-world brand support. The Dealer Shop is stocked with ICON and EPIC tents, flags, banners, retractable displays, and event-ready materials. Together, these assets are intended to serve as an extension of each dealer’s marketing arm, whether on the showroom floor or at a community event.

Ultimately, these efforts reflect a simple belief. When dealers are equipped to succeed, the entire ICON Family of Brands grows stronger.

Expanding the ICON EV Footprint Worldwide

In 2025, ICON EV continued to expand its international presence, reinforcing the brand’s reach across key global markets. By growing its footprint across international regions, the ICON Family of Brands increased visibility, brand recognition, and long-term stability. As a result, dealers benefit from stronger brand equity, broader market validation, and increased consumer confidence, both domestically and abroad.

This international reach also allows ICON EV to better understand diverse customer needs and usage environments. Those insights directly influence product development, features, and design decisions, creating vehicles that perform across regions while maintaining consistent quality and value.

Ultimately, international expansion is about much more than “scale.” It’s about resilience, relevance, and reinforcing ICON EV’s commitment to creating products and partnerships that stand the test of time.

Looking Ahead: ICON EV & EPIC Return to the PGA Show 2026

As strong as the closeout of 2025 was, ICON’s forward momentum continues.

ICON EV and EPIC Carts are already gearing up for a major return to the PGA Show in Orlando, January 20-23, 2026. The upcoming show will mark several pivotal moments for the ICON Family of Brands, beginning with the industry debut of the all-new ICON X-Series.

The entire EPIC FX Series will take center stage, giving the golf industry its first opportunity to experience the full lineup in person. Demo Day will once again put ICON and EPIC vehicles into motion, delivering hands-on experiences that highlight performance, comfort, and everyday usability.

One standout moment dealers can look forward to is the display of “The Captain,” a custom-built EPIC FX model by Captain Spiffy’s Premium Golf Carts & Trailers. The build will be showcased at the SoundExtreme by EcoXGear booth, highlighting the creativity, craftsmanship, and customization potential that define dealer success within the ICON network.

Together, these moments will make PGA Show 2026 a powerful platform, not just for product launches, but for celebrating dealer innovation and partnership.

Gratitude, Momentum, and the Road Ahead

As ICON EV reflects on 2025, one theme rises above all others: gratitude.

Despite industry challenges, the ICON Family of Brands moved forward with focus, resilience, and a shared belief in what we are building together. Dealers, partners, and team members all played a role in shaping a year defined by progress and reinvention.

Looking toward 2026, ICON EV remains committed to delivering value, innovation, and meaningful support to its dealer network. The road ahead is shaped by experience, strengthened through collaboration, and driven by what we’ve built together.

2025 forged the path. 2026 propels it forward. And the journey continues.

Welcome to the new standard of personal luxury mobility.
Welcome to the EPIC State of Mind.

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